Acknowledgements 9
Preface 13
1 Saved by "The Wings of Man" 17
2 The Biggest Martini in the World 30
3 Fraternity Brothers with Expense Accounts 41
4 Working Women of the World Unite! 52
5 Lessons in Baseball and Expense Accounts 64
6 Fire and Death in Houston 76
7 What Oil Company Conspiracies? 88
8 A Great "Spokesman" Who Doesn't Speak 101
9 Debbie Does Bartlesville 115
10 How to Become a Campbell Kid 129
11 Firing Miss America 141
12 Blood on My Briefcase 157
13 "Coke Is It" Meets "The Pepsi Challenge" 170
14 Wanda, the Wicked Media Queen 185
15 Who Says There's No Crying in Advertising? 193
16 Avoiding "The Hitler Channel" at All Costs 208
Epilogue 227

Read the Preface